Designer brands” are generally designed and patterned by designers and pattern makers, but the sewing is subcontracted to specialized sewing factories.
This style is called OEM (Original Equipment Manufacturer) and is common among famous luxury brands.
SPA (Speciality store retailer of Private label Appare), which is called manufacturing and retailing in Japan, is a business model that handles everything from product design to manufacturing and sales.
These items are sold in select stores and stores.
With factories in Japan and overseas, the company designs, manufactures, and sells trend-conscious products that meet the needs of consumers. Many Japanese brands are moving to this style because it allows them to reduce costs and increase profit margins.
Factory brands are brands established by spinning mills and textile factories (factory = factory) themselves.
Originally, these companies were not engaged in apparel but in sewing and spinning, and they use the know-how they have cultivated to manufacture items, so high-quality materials, high quality, and sewing are appealing.
D2C and Factory Brand
D2C (Direct to Consumer) is a sales method in which planned and produced products are traded directly with consumers. Many apparel companies in Japan use this method to deal directly with consumers through their official websites or directly managed stores.
In the sense that companies and manufacturers sell directly to consumers, this style is often referred to as SPA, but in the case of D2C, the emphasis is not on trends but on “comfort” and “world view,” and products and items are offered as part of a lifestyle at a reasonable price.
Another difference with SPAs is that they handle products related to lifestyle as well as fashion, such as Nercocia. and Mujirushi.
Since the 1990s, after the bursting of the bubble economy, inexpensive fast fashion began to emerge, with more and more stores and low-priced items being worn in a fast cycle.
Today, there are still many popular and well-known brands, and there are stores in Japan where casual fashion can be enjoyed, offering the convenience of using the same brand for both parents and children.
The growing popularity of cost-effective fast fashion has started a negative cycle in which the market is flooded with products and those that are no longer in season are discarded.
According to a survey by the Japan Research Institute, 819,000 tons of new clothing was supplied in Japan. Of that, 787,000 tons are given away in some form after use.
The remainder is recycled or reused, but nearly 68% is disposed of as “unused” items.
As well as considering environmental issues, upcycling business is attracting attention as a way to effectively reduce waste by adding value through the reuse of waste and unused products.
An increasing number of major companies are launching their own factory brands, armed with the technical expertise and know-how they have accumulated over the years.
They are making great strides as companies by creating value-added and sustainable products in domestic factories, making original products, and entering into licensing agreements with apparel companies.
Long-established textile factories upcycle yarn scraps, knits, fabric scraps, and other waste materials to create unique new materials, cut-and-sew, t-shirts, knits, shirts, and more.
These are sold at select stores and mail order sites, so check them out.
Factory brands also produce a wide variety of high-quality products and items, such as suits, coats, denim, t-shirts, knitwear, shoes, sneakers, bags, wallets, and so on.
Japanese people’s feet, in particular, are wide and tall, making it difficult and tiring to walk in shoes made overseas.
Shoes carefully made by Japanese craftsmen fit the foot shape of Japanese people and prevent deformation and fatigue.
In this way, factory brands are creating a fashion market that matches the current trend of “cherish things for a long time” with value.
Miyamori Corporation’s Commitment to Made in Japan
Miyamori Co., Ltd. is a long-established company that has been involved in sewing many apparel products in response to all kinds of needs, including planning and design by experienced pattern makers and support for secondary processing, and produces products with thorough quality control with an annual output of over 1 million pieces.
Creating environmentally friendly clothing
While overseas production will cut costs, using air or sea transportation will result in CO2 emissions being spread around the world as well as freight costs. However, if the garments are produced in Japan, CO2 emissions can be reduced, making the production of environmentally friendly garments possible.
Easily familiar to Japanese people
If produced domestically, fabrics and patterns can be tailored to the Japanese body shape and preferences.
Many foreign brands are indeed glamorous and luxurious, but the fit of the items is different, and the prices are high and do not always match Japanese people.
Products made in Japan can be made with fabrics, materials, designs, and sewing to Japanese tastes. In addition, Japan has many craftsmen with advanced sewing skills, and these skills are passed on to their successors.
Upcycling efforts in collaboration with the community
Miyamori Corporation has been in business for half a century since its establishment as a domestic sewing factory in Toyama Prefecture.
Based in Haniu, Oyabe City, the company has launched a factory-tree brand using Oyabe City’s famous “wheatgrass” product.
We contribute to the community by working on upcycling items in cooperation with the local community.
Factory brand of Miyamori Co.
Founded in 1966, Miyamori Corporation has long been a domestic sewing factory specializing in apparel makers. In this context, we would like to introduce three factory brands that we are currently developing. During the long history of the company, we have steered away from OEM production to the establishment of our own brands.
Screet brand (gym clothes for school)
Screet is a brand of gymnastic uniforms for schools, and its jerseys and t-shirts are used in elementary and junior high schools throughout Japan.
Our pride and DNA as a sports brand, inherited from Goldwyn Co., Ltd. watches over the smiles and growth of children.
Flexible enough to handle strenuous movements, and with excellent moisture absorption, perspiration, and quick-drying properties, the Screet brand is a factory brand with Miyamori’s proud sewing technology and beautiful forms.
Industrial Robotware
You may think that a robot does not need wear, but the joints of a robot, which perform delicate movements, are bellows, and their drawback is that they are heavy and easily accumulate dirt and dust.
Miyamori has developed a cover that is elastic and can be easily removed and attached in a short time.
The parts can be separated according to the robot’s movements, and the cover is stain-resistant, chemical-resistant, and heat-resistant.
Miyamori’s industrial robot wear provides high quality in any environment.
Nercocia.
This made-in-Japan brand offers relaxing wear and skincare products using “Astragalus oil” extracted from Astragalus bran grown in Toyama.
Astragalus has excellent health as well as beauty benefits. Taking advantage of this feature, we have made “wearable skin care” possible by infusing the fibers with astragalus oil.
Not only the fabrics, but also everything from design to sewing is made in Japan, and is done consistently at Miyamori.
Cut and sewn, of course, are available in men’s and women’s sizes, so they can be worn as a pair or as a gift. You can choose the size of your set-up, so you can freely select the size that is comfortable for you to wear.
In addition, the highly moisturizing skin care series is excellent for body care and even hand care for the whole body, including the hands. nercocia. is Miyamori’s factory brand, and is available at the official online store.
Japanese Factory Brands at Nercocia.
The beauty of Japanese factory brands is that they pursue natural, personable design and comfort.
Nercocia. is of the highest quality in terms of comfort, feel, and relaxation. Nercocia. offers a variety of materials that match the hot and humid climate of Japan.
Nercocia. offers a variety of materials that match the hot and humid climate of Japan. Stylish and high quality loungewear will make your daily life more enjoyable and make you feel good.
Rather than adopting trends like designer brands, we create a unique view of the world so that the people who use it can enjoy it with their own ideas.
Born of high quality sewing techniques, years of know-how, and a love of the local area, Nercocia. adapts to the wearer’s personality, Nercocia. supports a wide range of people who want to live a minimal, simple, and personalized natural life. Nercocia. is for those who are looking for truly high quality loungewear.
